Think big and follow through!

We help you stick to your goals, and share them with friends to get support. For free!

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Privacy Policy and Terms of Use

At NurtUp Oy, we want to build a level of trust with you where you will be comfortable sharing your goals and ambitions with us and the community of NurtUp users. Our privacy policy is part of that relationship, and we want you to understand what you are agreeing to.

In order to provide you an awesome service, we need to collect a little bit of personal information about you. We don’t sell your data to anyone. Period.

Collection of your data

Creating an account

When you register an account, we collect your email address to use as your login to our services. Other personal information we may collect is optional but it helps you connect with your friends and create trust within our community. You control what information is shared with other users of our site.

If you choose to register using a social media profile, the social network should ask you to select what data you wish to share with us.


We use cookies for authentication purposes only. We don’t use them to track your web usage across other sites.

Website visit

Any time you visit our site, your IP address, the date and time of your visit, the web browser you are using, and the pages you visit are recorded in our server logs. This is just how the internet works, and if someone tells you otherwise they are lying. These logs are automatically deleted after at most one month.

Storage of your data

Our servers are located in EU, so the companies that host our sites are bound by the same laws are we are.

Transfer of your data

We aren’t planning to sell NurtUp Oy, but if someone makes us an offer we can’t refuse and NurtUp is acquired by another company, the data that NurtUp has collected may be transferred to the new owner. In that case, they will only have the right to use your data according to this privacy policy.

Processing your data

We use your data in order to provide you with an awesome service.

Our main aim is to help you to set and achieve your goals. To do this, we use your data to:

  • Send you reminders (e.g. about goals and deadlines you have set yourself). You can configure these reminders in your settings.
  • Give you tips and insights based on your own data.
  • Share with your community, only when you choose to do so.
  • Improve your user experience.
  • Keep our site (and your data!) secure.
  • Identify and fix bugs in our software.

Third party services

We also work with a few carefully selected third party companies that provide us with useful services. Examples include email list management, hosting, payments, web traffic analysis, and social media features. These companies are bound by the same data protection laws as we are. They may also collect and process data about you in order to provide us with their services.


We may occasionally send you marketing emails. You can always unsubscribe from these.

Your Rights

You have the right to access the data we hold about you, correct errors in the data, and the right to have your data deleted. Contact us at with your request, and we’ll sort it out as quickly as we can.

Final words

We are committed to helping you reach even higher potential, with the best user experience possible. With our services we aim at making the world more caring, inspiring and ambitious. We want our Privacy Policy to be trustworthy, clear and transparent. If some part of this document gives room for interpretation, we stand behind these values.

Think big and follow through,
The NurtUp team
Helsinki, 25.5.2018

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and you'll get:

  • Reflection - the right tools to think about what dreams really matter to you
  • Planning - define the steps that will take you in the right direction
  • Focus - dedicate time every day to the important tasks, instead of just the urgent ones
  • Accountability - share with your friends and make yourself accountable for your action and inaction
NurtUp free app helps you plan and take steps towards your goals
NurtUp premium coaches you to achieve your goals and dreams

...and go premium

You get everything that the free tool does, plus:

  • Chat based coaching - dedicate time to your dream when it best suits you
  • Clarity - we ask you the tough questions, that help you clarify what you really want and why
  • Stay motivated - we spur you to get things done
  • Affordable - a personal coach will usually cost hundreds or even thousands of euros per month

Get the best coaching for only 9.99€/month

How it works

Sign up

Create your free account


Define your dream more clearly, and how to get there


Bring your friends in, and support each other

Get things done

Build a healthy daily routine towards your goals

Who is NurtUp

We're on a mission to help you become a real world changer. And world changers are:

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When you think big, you can do great things. Clear goals are easier to achieve.

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Your impact is measured by how you affect other people. Help others, and you'll get help.

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Getting things done is inspiring. Seeing others' progress motivates you to follow through.

NurtUp helps you in different ways:

NurtUp free app helps you achieve your dreams

Digital coaching services

Sign up to our service and get support from your friends, or coaching from our automatic system

The Hero card game, by NurtUp, helps groups of people coach each other and think big

The Hero: the coaching game

The game that makes you think. Coach, get coached, and have fun while doing it

At NurtUp we also develop training programs to make your employees more ambitions: ask us!

Training and consultancy

Use our expertise in coaching, gamification, interaction, creativity and project management

Read more about us here