Level up with others!

Do you want to set goals better, and achieve them? Do you like games? And networking?

Then you'll love our game The Hero: the coaching game. Sign up and start leveling up with others!


Click for log in with email

By logging in you accept our Terms and Conditions.

Privacy Policy and Terms of Use

At NurtUp Oy, we want to build a level of trust with you where you will be comfortable sharing your goals and ambitions with us and the community of NurtUp users. Our privacy policy is part of that relationship, and we want you to understand what you are agreeing to.

In order to provide you an awesome service, we need to collect a little bit of personal information about you. We don’t sell your data to anyone. Period.

Collection of your data

Creating an account

When you register an account, we collect your email address to use as your login to our services. Other personal information we may collect is optional but it helps you connect with your friends and create trust within our community. You control what information is shared with other users of our site.

If you choose to register using a social media profile, the social network should ask you to select what data you wish to share with us.


We use cookies for authentication purposes only. We don’t use them to track your web usage across other sites.

Website visit

Any time you visit our site, your IP address, the date and time of your visit, the web browser you are using, and the pages you visit are recorded in our server logs. This is just how the internet works, and if someone tells you otherwise they are lying. These logs are automatically deleted after at most one month.

Storage of your data

Our servers are located in EU, so the companies that host our sites are bound by the same laws are we are.

Transfer of your data

We aren’t planning to sell NurtUp Oy, but if someone makes us an offer we can’t refuse and NurtUp is acquired by another company, the data that NurtUp has collected may be transferred to the new owner. In that case, they will only have the right to use your data according to this privacy policy.

Processing your data

We use your data in order to provide you with an awesome service.

Our main aim is to help you to set and achieve your goals. To do this, we use your data to:

  • Send you reminders (e.g. about goals and deadlines you have set yourself). You can configure these reminders in your settings.
  • Give you tips and insights based on your own data.
  • Share with your community, only when you choose to do so.
  • Improve your user experience.
  • Keep our site (and your data!) secure.
  • Identify and fix bugs in our software.

Third party services

We also work with a few carefully selected third party companies that provide us with useful services. Examples include email list management, hosting, payments, web traffic analysis, and social media features. These companies are bound by the same data protection laws as we are. They may also collect and process data about you in order to provide us with their services.


We may occasionally send you marketing emails. You can always unsubscribe from these.

Your Rights

You have the right to access the data we hold about you, correct errors in the data, and the right to have your data deleted. Contact us at info@nurtup.com with your request, and we’ll sort it out as quickly as we can.

Final words

We are committed to helping you reach even higher potential, with the best user experience possible. With our services we aim at making the world more caring, inspiring and ambitious. We want our Privacy Policy to be trustworthy, clear and transparent. If some part of this document gives room for interpretation, we stand behind these values.

Think big and follow through,
The NurtUp team
Helsinki, 25.5.2018

The Hero will make your conversations:

icon for inspiring


Tired of small talk? Have the conversations that matter to you! We all need them, but most people rarely have them.

icon for following up


In a good conversation you always discover something new. Harness the power of the groups around you!

icon for simplicity


Life is more fun when you're social. Meet great people, have fun, and get a step closer to making your dreams come true!

This game helps you think about what matters to you in life. You will empower each other in achieving a goal or dream by asking questions... a lot of questions. It makes even your most difficult talks into a fun game.

We've turned piles of research on coaching, facilitation and goal-setting into superpowers for you! All you need is an open mind. The game takes care of the rest.

3-5 players

60+ minutes

Read the instructions here.

The Hero interactive coaching game
The Hero pack from the front The Hero game set The Hero pack from the back

How do I play?

You have two ways of playing The Hero:

Join one of the existing games

Just sign up and browse our games, to find the nearest to you!

This is the best way to try it, in case you're not sure. And it's completely free.

Doomscat (NurtUp's mascot) is looking for a game

Organise your own games

Buy at least one deck of cards, and create a game in our platform!

You can invite your friends, or let us find other people for you!

Doomscat (NurtUp's mascot) with other cats around it

We connect the online world with the offline world. You find or create games online, and have great conversations face to face! And then we stay in touch online until the next game: the best of the two worlds.

Still not convinced? Check out what our players are saying:

I had a dream, now I have a plan

Alberto, Developer and Author

Doomscat looking at you